The Art of Connecting
The Art of Connecting is a podcast that highlights the importance of connections in life and in business. You will hear from guests all across the world about how connections influence their businesses and careers. You will also get tips on how to expand your network, and become a well known person in your community. "You are one connection away from changing your life, but more importantly someone else's."
The Art of Connecting
Episode 35| Alice Draper: PR Pro on Storytelling, Copywriting and the Art of Connecting
In this episode of the 'Art of Connecting' podcast, we talk with Alice, the founder of Hustling Writers, a PR firm focused on publicizing underrepresented entrepreneurs. We discuss the significance of storytelling and personalized communication in various forms, including writing, podcasting, and networking.
Alice shares her journey from a freelance journalist to creating a PR firm, highlighting the importance of dealing with rejection and the power of community. She reveals her strategy for pitching and connecting clients with larger audiences through crafted, personalized pitches that focus on story development and understanding the target audience.
The conversation covers the challenges and strategies in breaking into writing and publication, emphasizing the role of copywriting and its impact.
